S20M

The collaboration with ADD brand began with the design of the windows for the Milan flagship store located in Corso Venezia, to get to the realization of store projects in Foxtown and Vicolungo outlet factories. The design approach was developed to suit the need of a space with a contemporary aesthetic reflecting the experimental image of the brand.

The identity of the space takes shape as a composition of grays and whites, with raw concrete surfaces serving as a backdrop to custom-made white perforated metal racks and work tables, enlightened with distinctive LED graphics.